TRACKRAT

BRAND GUIDE

SCROLL
01 — THE NAME

TRACKRAT

NOT trackrat. NOT Trackrat. NOT TrackRat. NOT TRACKRATS.

TRACKRAT. ONE WORD. ALL CAPS. ALWAYS.

THE NAME IS SINGULAR BECAUSE TRACKRAT ALREADY IMPLIES THE COMMUNITY BUILT ON SHARED EFFORT — THE SPECIFIC KIND OF EFFORT THAT MAKES YOUR LUNGS BURN AND YOUR LEGS GO NUMB.

trackrat → TRACKRAT
Trackrat → TRACKRAT
TrackRat → TRACKRAT
TRACKRATS → TRACKRAT
02 — IDENTITY

SPRINT CLUB
> RUN CLUB

TRACKRAT EXISTS FOR PEOPLE WHO WANT TO GO FAST. NOT JOG. MAX EFFORT.

THERE'S NOTHING WRONG WITH RUNNING CLUBS. BUT THAT'S NOT WHAT WE ARE. WE MEET ON THE TRACK. WE SPRINT. WE GROW TOGETHER. WE DO IT AGAIN.

ON SUNDAYS, WE SPRINT.

03 — COLOR

SPRINT
ORANGE

NOT ORANGE. NOT BURNT ORANGE. SPRINT ORANGE.

SPRINT ORANGE IS THE COLOR BEHIND YOUR EYES WHEN YOU'VE LEFT EVERYTHING ON THE TRACK. IT'S WHAT MAX EFFORT LOOKS LIKE FROM THE INSIDE.

SPRINT ORANGE
#FF4D1F
BLACK
#000000
WHITE
#FFFFFF
04 — DETAILS

DETAILS

WORDMARK
TRACKRAT
FUGAZ ONE · −14% LETTER SPACING
BODY FONT
400TRACKRAT SPRINT CLUB
500TRACKRAT SPRINT CLUB
600TRACKRAT SPRINT CLUB
700TRACKRAT SPRINT CLUB
FONT IBM PLEX MONO MONOSPACED. SHARP. FUNCTIONAL. EVERY CHARACTER TAKES THE SAME SPACE.
LOGO TRACKRAT WORDMARK IN FUGAZ ONE, −14% LETTER SPACING. NO ICON. THE NAME DOES THE WORK.
COLOR #FF4D1F SPRINT ORANGE. PRIMARY BRAND COLOR. MAX EFFORT, VISUALIZED.
AVATAR
PLAIN CIRCLE
SOLID SPRINT ORANGE CIRCLE. NO LOGO, NO TEXT. JUST THE COLOR.
WE MEET ON THE TRACK.
WE SPRINT.
WE GROW TOGETHER.
WE DO IT AGAIN.