TRACKRAT

BRAND GUIDE

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01 — THE NAME

TRACKRAT

NOT trackrat. NOT Trackrat. NOT TrackRat. NOT TRACKRATS.

TRACKRAT. ONE WORD. ALL CAPS. ALWAYS.

THE NAME IS SINGULAR BECAUSE TRACKRAT ALREADY IMPLIES THE COMMUNITY BUILT ON SHARED EFFORT, THE SPECIFIC KIND OF EFFORT THAT MAKES YOUR LUNGS BURN AND YOUR LEGS GO NUMB.

trackrat → TRACKRAT
Trackrat → TRACKRAT
TrackRat → TRACKRAT
TRACKRATS → TRACKRAT
02 — CULTURE

SPRINT CLUB
> RUN CLUB

TRACKRAT EXISTS FOR PEOPLE WHO WANT TO GO FAST. NOT JOG. MAX EFFORT.

THERE'S NOTHING WRONG WITH RUNNING CLUBS. BUT THAT'S NOT WHAT WE ARE. WE MEET ON THE TRACK. WE SPRINT. WE GROW TOGETHER. WE DO IT AGAIN.

FIRST-TIMERS. WEEKEND WARRIORS. FORMER D1 ATHLETES. FOUNDERS, OPERATORS, CREATIVES, INVESTORS. DIFFERENT STARTING LINES, SAME MENTALITY.

AUSTIN IS HOME. WE BUILD TRACKRAT FOR THE PEOPLE WHO SEEK GREATNESS. PROFESSIONALLY, PERSONALLY, PHYSICALLY.

THE BAR ISN'T SPEED, IT'S EFFORT.

WE'RE NOT PRO ATHLETES. WE'RE NOT TRYING TO GO PRO. BUT EVERY ONE OF US BRINGS A PRO WORK ETHIC EVERYWHERE WE SHOW UP.

WE RISE BY PULLING EACH OTHER UP. GREATNESS ISN'T BUILT ALONE, IT'S BUILT NEXT TO PEOPLE WHO EXPECT MORE OF THEMSELVES.

UNCOMPROMISING YOUR 100% SHIFTS DAY TO DAY. WE BRING ALL OF IT, EVERY TIME.
DEFIANT WE DON'T FOLLOW THE PACK, WE SET THE PACE.
HIGH ENERGY CHEER LOUD, RUN LOUD. IF YOU CAN HEAR US FROM THE LOT, WE'RE DOING IT RIGHT.
WELCOMING FIRST-TIMER OR FORMER D1 ATHLETE, WE LINE UP TOGETHER.
IRON SPRINT, CAREER, OR LIFE, WE'RE BEHIND EACH OTHER NO MATTER HOW BIG THE GOAL. IRON SHARPENS IRON.
03 — COLOR

SPRINT
ORANGE

NOT ORANGE. NOT BURNT ORANGE. SPRINT ORANGE.

SPRINT ORANGE IS THE COLOR BEHIND YOUR EYES WHEN YOU'VE LEFT EVERYTHING ON THE TRACK. IT'S WHAT MAX EFFORT LOOKS LIKE FROM THE INSIDE.

SPRINT ORANGE
#FF4D1F
BLACK
#000000
WHITE
#FFFFFF
04 — DETAILS

DETAILS

WORDMARK
TRACKRAT
FUGAZ ONE · −14% LETTER SPACING
BLACK SVG PNG
WHITE SVG PNG
ORANGE SVG PNG
MONOGRAM
TR/SC · THE COMPACT MARK
BLACK SVG PNG
WHITE SVG PNG
ORANGE SVG PNG
USE IT WHERE THE WORDMARK WON'T FIT: APPAREL TAGS, SMALL MERCH. NEVER PAIR IT WITH THE WORDMARK IN THE SAME LOCKUP.
BODY FONT
400TRACKRAT SPRINT CLUB
500TRACKRAT SPRINT CLUB
600TRACKRAT SPRINT CLUB
700TRACKRAT SPRINT CLUB
FONT IBM PLEX MONO MONOSPACED. SHARP. FUNCTIONAL. EVERY CHARACTER TAKES THE SAME SPACE.
LOGO TRACKRAT WORDMARK IN FUGAZ ONE, −14% LETTER SPACING. NO PICTORIAL ICON. THE NAME DOES THE WORK, OR THE TR/SC MONOGRAM WHERE SPACE IS TIGHT.
COLOR #FF4D1F SPRINT ORANGE. PRIMARY BRAND COLOR. MAX EFFORT, VISUALIZED.
AVATAR
PLAIN CIRCLE
SOLID SPRINT ORANGE CIRCLE. NO LOGO, NO TEXT. JUST THE COLOR.
WE MEET ON THE TRACK.
WE SPRINT.
WE GROW TOGETHER.
WE DO IT AGAIN.